Stories From The Wine People
Haskell's Fine Wine & Spirits
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With increasing competition in the wine/liquor market, Haskell's was looking to set themselves apart from the nameless, faceless corporations entering the market. We sought to humanize the brand and instill perceptions in a meaningful, authentic way.
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Illustrations of the Farrell family were integrated into the logo as a reminder that this is a local, family owned business.
Drawing from their rich history and enigmatic personalities, we presented their incredible stories, each one subtly instilling their unique benefits. History. Discovery. World travel. A legacy intertwined with the greatest names in wine, and how they brought it all back to Minnesota.
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The campaign was launched in the Star Tribune Taste section, aligned with the Liquid Assets wine column, and it ran every two weeks. Each story was also presented on TheWinePeople.com, connecting with digital audiences through native links.
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Honestly, their stories are fascinating. It was a pleasure to help bring them to life.
